BLUE HILL – Terry Cross has a mantra that helps keep his business brewing.
“Invariably, the best system or solution to a problem is always the simplest system,” Cross said Tuesday, paraphrasing the theory known as “Occam’s razor.”
While that may be an unconventional call back, those who know Cross know he is anything but conventional. He has been traveling the world since the age of 17, having spent time in Asia as an English instructor, and eventually taking up diving while overseas. He would move back to the United States and spend 10 years singing opera in San Diego, and eventually settle for a degree in sports injury therapy. That’s when he came up with an idea.
“The simplicity really got me. Because then I could tell the story simply to people, and then make a huge difference,” he said.
Cross would move to Maine and begin producing “Armaid,” an arm therapy device that aims to assist athletes and non-athletes in healing tendonitis, Carpal Tunnel and various other ailments. Utilizing a staff of four and producing the Armaid out of his basement, he has sold more than 30,000 units across the world, and even recently saw it showcased by Red Sox pitcher David Price.
“It made me feel as if I had come full circle to my original dream of getting it out there, both to the common hard working every day individual, as well as the elite pro athlete,” Cross said. “Everybody needs help.”
The 65-year-old credits the Maine community for aiding him in driving the product across the world. He’s utilizes local manufactures, and none of the parts are made outside of the United States. This has allowed him to help improve the lives of others, while also providing him the personal satisfaction in knowing he’s made a difference.
“If I were to go tomorrow, I would look back and say, ‘yeah, that’s what I’m talking about, I lived the dream. I’m living in a great place. I’m working with great people on a great project,'” Cross said. “I mean, what’s not to like about that?”
More information about Armaid can be found here.