NATIONWIDE – It’s that time of year when charities are appealing for donations and scammers are trying to take advantage of the holiday spirit.
Better Business Bureau Chief Marketing and Sales Officer Paula Fleming recommends that people take the time to do some research before giving to make sure they are donating to a legitimate charity.
She said name similarities often lead to mistaken identities and scammers know how to take advantage of the season of giving.
“Be wary of emotional appeals. Marketers have been known to exploit the holidays to make emotional appeals to donors. It’s almost doping you into making an impulse decision based on emotions but do some research,” Fleming said.
“A reliable credible charity that will take your money today will take it in two weeks,” she said.
Fleming says to ask questions.
Legitimate charities will disclose information on where the money goes and how it is broken down.
She said if they won’t do that or if they are rude it should raise a red flag.
You can get more information about charities at bbb.org/givingtuesday.