MILO – The Bissell Brothers’ hometown outpost for their brewery is hitting the road to bring their beer to customers’ doorsteps during the state’s “Stay Healthy at Home” order.
With dining rooms, bars, and tap rooms across the state closed for coronavirus prevention, pickup and delivery is the new normal for the bar and restaurant industry for the foreseeable future.
Relaxed state regulations have kept the doors open for Bissell Brothers Brewing’s Three Rivers tap room in Milo.
“The state is allowing this, if we do everything we can to be sanitary, safe, and make these deliveries completely contactless, then there is something we can do here,”said Matt Robinson, Bissell Brothers Brewing Three Rivers general manager.
The brewery’s Three Rivers location in Milo has been converted to the nerve center of a delivery and curbside pickup operation that began locally for its regulars, and has now expanded far beyond Piscataquis County.
“Much to our surprise there was more than enough to do a whole route,” said Robinson.
Bissell Brothers’ fandom came out from Presque Isle, to Gardiner and all the way Downeast to Lubec.
The brand drove up such interest that it now runs three dedicated weekly delivery routes; Downeast on Monday, northern Maine on Tuesday, central Maine, and hitting Milo and greater Bangor along the way.
“The thing that’s been incredible for us is that a lot of it is truly to support, we’ll deliver to some people and it’ll be like ‘wait a minute just before this happened I saw you buy three cases of beer,’ they don’t need the beer,” said Robinson.
Support is what drives these delivery runs. Bissell Brothers is hoping to make a mark on customers by going above and beyond during uncertain times in the hopes it pays dividends later on.
“Being a pick-me-up at a time that everyone’s going through something that we’ve never been through as a civilization, long term, adds another piece to the foundation of Bissell Brothers is there for me and I support Bissell Brothers,” said Robinson.
Robinson says they’ll continue the routes as long as they’re feasible, and have no set end time as of April 1.